Using Social Media for Competitive Intelligence

As a strategist or customer-focused executive, you understand the importance of monitoring competitors - especially in an environment where a single negative experience can quickly damage brand reputation. What many leaders underestimate, however, is how easily measurable and actionable intelligence can be gathered from online sources and social media.

Every day, hundreds of thousands of reviews, posts, tweets, and comments are shared about organizations and their competitors. Within this constant stream of public feedback lies a wealth of insight into customer sentiment, service gaps, product perceptions, and competitive positioning. When properly analyzed, this information reveals patterns that traditional research methods often miss.

This course shows you how to collect, interpret, and apply competitive intelligence derived from social media and online platforms. You’ll learn how to identify meaningful signals within large volumes of public commentary and translate them into insights that improve operational decisions, customer experience, and market positioning.

Research continues to demonstrate that organizations that analyze social channels effectively gain critical visibility into competitor strengths, weaknesses, and customer expectations. Equipped with this knowledge, they are better positioned to adapt, differentiate, and lead.

This course provides the strategies, tools, and practical frameworks needed to leverage social media research as a reliable intelligence source - helping you transform everyday online conversations into a clear competitive advantage.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.