Using Social Media for Competitive Intelligence

As a strategist and a customer executive, you know how important it is to keep track of your competitors, especially where one bad encounter can wreak havoc on your reputation. But what you didn’t know is how easy it is to get measurable and actionable intelligence from online sources and social media.

Everyday hundreds of thousands of reviews, tweets, and comments are posted about your organization or your competitors. This course will help you compile, interpret, and apply organizational competitive intelligence strategies to the information uncovered. Research has shown that through analyzing these various social media channels, organizations can extract critical competitor business insights and use them to improve positioning and operations.

This online course provides you with the strategies and resources needed to effectively leverage social media research to provide you and your organization a definitive competitive advantage.

Obtain your Course Completion Document

When you successfully pass a test you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - when all are obtained for a given SME roadmap, submit those documents to management@voiceofthebusinessacademy.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.