Implementing a Competitor Analysis Intelligence Program

Understanding your competition is no longer optional — it is essential to winning in today’s marketplace.

Competitor analysis programs provide a comprehensive view of your competitive environment while building detailed profiles of key rivals. These profiles examine competitor characteristics, buyer expectations, perceptions of supplier performance, product and pricing strategies, marketing approaches, financial positioning, acquisitions, and more. The result is a clear picture of how competitors operate and where opportunities exist.

Whether you operate in a mature market with well-established players or are entering an emerging space filled with unfamiliar competitors, your success depends on understanding both the strengths and vulnerabilities of those you compete against. Organizations that lack this visibility are forced to react; those with it can anticipate, position, and lead.

Competitive analysis reveals what your organization must do to gain and sustain an advantage. By using the frameworks, templates, and practical techniques presented in this course, you will learn how to position your organization strategically, tactically, and operationally to outperform the competition.

If you want to replace guesswork with clarity and make smarter competitive decisions, this course equips you with the tools to understand the battlefield - and win on it.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.