Building Great Customer Relationships

Every customer interaction creates a relationship - whether you realize it or not. Even a single experience can leave a lasting impression. Customers remember how they were treated, how the interaction made them feel, and whether the experience was positive or negative. And they don’t keep it to themselves. People talk. They share stories, opinions, and recommendations that directly shape an organization’s reputation.

At the heart of exceptional customer service is relationship building. To customers, the customer service professional isthe organization. Every conversation, response, and decision influences how the brand is perceived. From the very first impression to the final resolution, each interaction is an opportunity to build trust, strengthen loyalty, and create meaningful connections.

This course empowers customer service professionals with practical, real-world skills to build strong relationships and keep them growing over time. Participants will learn how to engage confidently with customers, adapt to different personality types, and handle a wide range of situations with professionalism and positivity. The goal is simple but powerful: to consistently create high-quality, long-term customer relationships that drive satisfaction, loyalty, and lasting success.

Obtain your Course Completion Document

When you successfully pass a test you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.