Turning Information into Intelligence

Organizations generate vast amounts of information, yet information alone does not create value. True intelligence enables better decisions, stronger performance, and measurable results. Too often, intelligence is confused with raw data or reporting, leaving organizations with volumes of information but little actionable insight.

This online course focuses on the process of transforming information into intelligence that drives decision-making. Participants will learn how to move beyond static reporting and develop intelligence that is strategic, measurable, and directly tied to organizational objectives.

The course teaches how to convert key performance indicators into measurable indices that produce clear, meaningful scoring values. These scores allow organizations to quickly assess strengths, identify weaknesses, and prioritize action without the need to interpret excessive or disconnected data.

By applying these concepts, organizations can use intelligence to guide strategic and tactical initiatives, support goal setting, and establish measurable milestones. Rather than wading through reports, leaders gain concise insights that inform what matters most.

This course equips organizations with a repeatable approach for converting measurable information into intelligence that supports sustained performance and informed decision-making.

Obtain your Course Completion Document

After successfully passing a course assessment, you will receive a Course Completion document confirming completion of that course. Once you have collected all required Course Completion documents for a specific SME roadmap, submit them together in a single email to glenb@market-awareness.com, and you will be issued a personalized Subject Matter Expert (SME) certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.