(Part 1 of 2) - Implementing a Product Viability Intelligence Program

This course is Part 1 of a two-course series focused on improving product success in the marketplace. It is widely recognized that most new product launches fail - not because of poor execution, but because organizations assume they know what customers want. The cost of getting it wrong is high, especially when enhancements or new features unintentionally drive buyers away instead of attracting them.

In this course, you will learn how to establish a proven framework that enables your organization to evaluate the viability of new products, enhancements, or planned offerings with clarity and measurable insight. By implementing a structured product intelligence program, your organization can consistently launch valuable products and services faster and with significantly less risk.

The techniques presented help reduce wasted investment by identifying which features and improvements truly matter to buyers - and which do not. This ensures smarter product positioning, stronger market alignment, and more efficient use of development resources.

The research methods and decision frameworks taught in this course support informed decision-making at every stage of the product lifecycle. By applying these practices, your organization can improve product-market fit, reduce costly missteps, and dramatically increase the likelihood of successful product launches.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.