(Part 2 of 2) - Implementing a Product Viability Intelligence Program

This course is Part 2 of a two-course series and builds directly on the foundation established in Part 1. While the first course focuses on evaluating product viability, this course concentrates on the practical techniques needed to gather critical information, transform it into actionable intelligence, and present findings in clear, credible deliverables that drive organizational decisions.

Most new product launches fail not because of poor effort, but because organizations rely on assumptions about what customers want. Enhancements intended to improve a product can just as easily push buyers away. The stakes are too high to rely on guesswork.

In this course, you will learn how to implement a structured framework for collecting and analyzing product intelligence, allowing your organization to evaluate new products, enhancements, and planned offerings with measurable precision. By applying these techniques, organizations can launch valuable products and services more quickly, reduce risk, and avoid costly investments in features that buyers do not value.

You will also learn how to convert research findings into clear insights that support decision-making and strengthen product positioning. The methodologies taught in this course support smarter decisions at every stage of the product lifecycle, helping your organization improve market alignment, reduce wasted resources, and significantly increase the likelihood of successful product launches.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.