Your Product Isn’t Just About Its Price

(design and creation being planned) Whether you are a manufacturer, retailer, or service provider, if you cannot state what your competitive advantage is, you’re losing customers. The common flaw in many organizations is they think their price is one of their core competitive advantages. The advancement of online technologies has allowed people to become smart consumers where they will research for product price comparison information long before making a purchasing decision.

Most organizations cannot survive being low-cost providers. When you are competing only on price, you are accepting that your offering is commodity status. If you can build value-add scenarios to your offering, your organization can build confidence while eliminating risk from the consumer purchasing decision-making process.

This online course will guide you through what organizations need in order to distinguish their offerings and stop competing based on price. Quality is a critical aspect that is often overlooked by organizations and it can deliver value to customers, partners, and people working within your organization. Quality comes from hundreds of processes that happen each day that protect key differentiators of your organizational offerings.