Facts From 200 Organizations on Their Intelligence Programs

This course is built on a detailed analysis of 200 organizations, examining the motivations behind their intelligence initiatives and the assumptions guiding their decisions. Some of these assumptions produced measurable success, while others led to costly missteps. The organizations studied ranged from small businesses to large enterprises, and the findings were intentionally not industry-specific. This broad perspective allows you to understand the common trends, patterns, and decision-making behaviors that shape intelligence programs across all sectors.

You will discover how organizations use intelligence programs to uncover meaningful insights about customers, employees, and competitors - revealing the factors that influence behavior, loyalty, and competitive positioning.

This course also offers a rare look into what organizations truly seek when selecting and implementing intelligence programs. You’ll learn the nuances that shape their decisions, how they interpret the intelligence they gather, and the real-world challenges they face during implementation. Along the way, the course dispels common myths and misconceptions about what buyers actually want, replacing assumptions with data-driven understanding.

If you want to better understand how organizations think, make strategic decisions, and use intelligence to guide growth, this course delivers insights you can immediately apply.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.