Understanding and Applications of SWOT Analysis

Topics Covered in Course

Understanding how and when to leverage a SWOT Analysis and on what types of scenarios
Creating a SWOT Analysis diagram
Review of other strategic Analysis models
Leveraging the matching and converting technique
Understanding internal and external factors that impact your organization
Understanding SWOT’s criticisms
Leveraging it within your organization
Steps to implement within your organization
Benefits and limitations of utilizing a SWOT Analysis
Understanding how TOWS is leveraged for strategic planning once a SWOT Analysis is completed
Leveraging your strengths to take advantage of the opportunities
Taking advantage of your strengths to avoid real and potential threats
Leveraging your opportunities to overcome the weaknesses you are experiencing
Minimizing your weaknesses and avoiding threats

Templates Included

SWOT Analysis Diagrams & Examples
SWOT Issue Tracking Log
TOWS Analysis Diagram

Detailed Course Description

A SWOT Analysis - also known as competitor profiling when applied to a rival - is a structured planning method used to evaluate strengths, weaknesses, opportunities, and threats within a business situation or project. It can be applied to a product, company, industry, market, or even an individual initiative. By defining a clear objective and examining both internal and external factors, SWOT helps identify what supports success and what may hinder it.

This course provides a practical overview of the SWOT framework and demonstrates how it is applied in real-world business scenarios. As one of the most widely used strategic tools, SWOT helps organizations organize information, clarify priorities, and evaluate competitive positioning. You will learn proven techniques and receive templates you can immediately apply to your own strategic challenges.

After completing the SWOT analysis, the course introduces the TOWS Matrix, developed by Heinz Weihrich, which transforms SWOT findings into actionable strategy. While SWOT organizes insights, TOWS rearranges them to identify strategic options, highlight competitive moves, and guide decision-making. Together, these tools create a clear pathway from analysis to strategic action.

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Available: Now

Level:

Intermediate

Category:

Company

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