Creating, Categorizing, and Assigning Key Performance Indicators (KPI’s)

How do you know if your intelligence efforts are truly driving results? Key Performance Indicators (KPIs) provide the answer.

KPIs enable organizations to measure performance against strategic goals and objectives, offering clear insight into whether initiatives are delivering the outcomes leadership expects. At their core, KPIs represent the most critical performance information an organization and its stakeholders need to determine if they are on track - or falling behind.

Because organizational performance can be complex and difficult to interpret, KPIs simplify what matters most. They distill large volumes of activity and data into a focused set of measurable indicators, making the impact of intelligence programs easier to understand, evaluate, and communicate.

This course explains the essential role KPIs play in intelligence programs and shows you how to design metrics that align with strategic priorities. You’ll learn how to create meaningful indicators, categorize them effectively, and assign ownership to ensure accountability and ongoing performance tracking.

If you want to move beyond assumptions and clearly demonstrate the value of your intelligence initiatives, this course will give you the framework to measure what matters and prove impact with confidence.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.