(Part 2 of 2) - Implementing a Win/Loss Intelligence Program

This course is Part 2 of a two-course series and builds on the foundation established in Part 1, focusing on how to operationalize and scale a Win/Loss Intelligence Program for maximum organizational impact. By accessing the honest perspectives of existing customers and lost prospects, organizations gain a clear understanding of why deals are won, why opportunities are lost, and what buyers truly value.

These insights support more precise strategic and tactical decision-making across the organization. Executive leadership, sales teams, and product managers can use this intelligence to improve retention, refine product development, strengthen competitive positioning, and design effective lost prospect re-engagement strategies.

In markets where buyer attention and spending are limited, increasing mindshare and wallet share requires more than assumptions. This course demonstrates how to implement a structured intelligence foundation that ensures insights are strategic, unbiased, measurable, actionable, and repeatable - then shows how to expand that foundation into a fully functioning program.

You will learn how to consolidate feedback from multiple channels and behavioral signals to create a unified, consistent view of each account. This shared intelligence equips stakeholders with the clarity needed to align priorities, improve customer experience initiatives, and drive revenue growth.

By replacing guesswork with credible intelligence, your organization can focus on the actions that matter most - strengthening relationships, improving performance, and fueling sustainable growth.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.