Understanding and Applications of SWOT Analysis

Topics Covered in Course

Understanding how and when to leverage a SWOT Analysis and on what types of scenarios
Creating a SWOT Analysis diagram
Review of other strategic Analysis models
Leveraging the matching and converting technique
Understanding internal and external factors that impact your organization
Understanding SWOT’s criticisms
Leveraging it within your organization
Steps to implement within your organization
Benefits and limitations of utilizing a SWOT Analysis
Understanding how TOWS is leveraged for strategic planning once a SWOT Analysis is completed
Leveraging your strengths to take advantage of the opportunities
Taking advantage of your strengths to avoid real and potential threats
Leveraging your opportunities to overcome the weaknesses you are experiencing
Minimizing your weaknesses and avoiding threats

Templates Included

SWOT Analysis Diagrams & Examples
SWOT Issue Tracking Log
TOWS Analysis Diagram

Detailed Course Description

A SWOT Analysis, also known as Competitor Profiling when leveraged on a competitor, is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business situation. A SWOT Analysis can be carried out for a product, place, industry, company, or person. It involves specifying the objective of the business situation or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

This online course will provide you an overview of what a SWOT Analysis entails and provide real-world applications of implementing it. SWOT Analysis is one of the most popular analysis tools, and this course will review its framework and application to everyday business scenarios and provide you the techniques and templates to apply to your own scenarios.

Once you have completed a SWOT Analysis, we’ll introduce the TOWS matrix, created by Heinz Weihrich, which puts the results of your SWOT Analysis into an action plan. A SWOT Analysis systematically sorts out information and sets priorities. TOWS rearranges this information, provides a framework to identify possible strategic options to pursue, and creates inputs for strategic planning by answering a set of questions.

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Available: Now

Level:

Intermediate

Category:

Company

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