This is part 2 of a 2 course series. Implementing a Win/Loss Intelligence Program enables organizations to access the minds of their buyers. Existing customers and lost prospect intelligence can be leveraged by numerous stakeholders in an organization to allow more focused and concise strategic and... more
Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, acquisitions, and much more. Collectively they provide opportunities to gather the most... more
One of the biggest risks an organization faces is the existence of a number of organizational blind spots. Blind spots are areas in which business professionals fail to notice or understand important information and thus lead their organization into one of any number of traps. These include... more
Intelligence programs obtain their information feeds from Primary and Secondary research methods. Secondary research typically leads to Primary research, which is more labor intensive and critical for organizations in turning information into intelligence.
Secondary research consists of press... more
Strategic Business Planning helps management understand the current situation of their organizational challenges. This in turn allows management to plan for the future. In a world of rapid change, it is critical for management to think strategically and plan for the future. Since the rate of change... more
At long last, strategic planners now have a crisp and clear way of communicating strategy. With Balanced Scorecards, strategy reaches everyone in a language that makes sense. When strategy is expressed in terms of measurements and targets, employees can better relate to what must happen. This leads... more
