According to the Dictionary, the word "Luxury" has two meanings: 1.) A condition of abundance, and 2.) An elevated state of comfort. In other words, luxury is something that is desired because of how it makes us feel, however it is not essential to our existence. It is something that provides... more
The way others perceive you is strongly based on how well you communicate. Your “Eloquence”, which is defined as “being persuasive in speaking or writing” is a powerful skill in attracting and retaining the Luxury Client.
No matter what business you are in, long-term success is largely based on... more
Being a Luxury Consumer is unto itself a “Lifestyle”. This demographic is not buying real estate to have shelter from the elements and a place to park their cars. They are seeking exclusivity; the ideal location, high-quality construction, affluent neighbors, unique architecture, and distinctive... more
Another best practice in your real estate career is similar to “Confidentiality”, in that when you practice it you are respecting the best interest of a client. It is the concept of “Safeguard.” By definition, this means “A measure taken to protect someone or to prevent something undesirable.” For... more
By definition, a “Luxury Agent” is a person who focuses their professional efforts on working in luxury real estate. They recognize the traits and behaviors of the Luxury Consumer and can confidently interact with them. The Luxury Agent provides a premium service experience. They are strategists,... more
This video focuses on “Messaging”. For clarification purposes, messaging refers to a text message or other direct message that is sent from your mobile device to a real estate client. There are best practices to follow, so that your messaging can be maximized as the tool that it is and not... more
