In luxury real estate, asking great questions is right up there with “Establishing Trust” as one of the most important attributes you can have. Asking great questions is where you ask a series of questions that open the respondent to reveal important information. By asking these types of questions... more
This is part 2 of a 3-part video training on the luxury home listing process. Imagine you are driving up to the listing appointment. You will soon be face to face with people who are looking at you to sell what is likely the most valuable asset they own, not to mention the opportunity for you to... more
In real estate, differentiating yourself as an agent is an absolute necessity. You must be able to capture the attention of the client, amplify your value, and create a compelling reason for them to want to work with you.
Your “Value Statement” is exactly what it sounds like. It is a description... more
Mark Evans might be the most enthusiastic person you’ll ever meet. His love of sales, life, and the game of business is infectious. He believes that at its very core, sales doesn’t have to be manipulative or sleazy. In fact, Mark believes it’s the greatest job in the world.
Mark has teamed up... more
“Premium Service” is a term used in luxury real estate. It refers to a level of care and attention to detail that are standard to meet the expectations of a Luxury Client. Premium service is a foundational element of your real estate offering. The Luxury Consumer is not measuring your service based... more
This is part 3 of a 3-part video training on the luxury home listing process. It covers exactly what to do when walking through a seller’s home during a listing presentation, such as during the tour, take detailed notes. Luxury homes are filled with custom elements and unique amenities. It is... more
