This is part 2 of a 2 course series. Implementing a Win/Loss Intelligence Program enables organizations to access the minds of their buyers. Existing customers and lost prospect intelligence can be leveraged by numerous stakeholders in an organization to allow more focused and concise strategic and... more
Customers are one of the most important, and often the only, revenue producing assets for an organization. Managing these important assets, therefore, requires a systematic and disciplined approach toward achieving a sustainable competitive advantage. In general, retention and loyalty programs are... more
Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, acquisitions, and much more. Collectively they provide opportunities to gather the most... more
One of the biggest risks an organization faces is the existence of a number of organizational blind spots. Blind spots are areas in which business professionals fail to notice or understand important information and thus lead their organization into one of any number of traps. These include... more
Business war gaming can be used to help a company anticipate the potential impacts of a broad range of competitive actions and uncontrollable events against its own plans, thus helping significantly improve the probability of their success. The primary purpose of war games are to increase the... more
As a strategist and a customer executive, you know how important it is to keep track of your competitors, especially where one bad encounter can wreak havoc on your reputation. But what you didn’t know is how easy it is to get measurable and actionable intelligence from online sources and social... more
