(design and creation being planned) When people hear marketing, they assume the worst: big marketing budgets, a marketing expert, years of experience, etc. In fact, marketing doesn’t need to be too costly or too complicated. If you are a small business owner you have got to have a good intelligence... more
(design and creation being planned) Customers come in all forms. Some are delighted others are dissatisfied. Some are devoted others are detached. There are several ways customers can be classified and there are several ways that organizations are challenged with the different types of feedback... more
(design and creation being planned) You may wonder how some organizations implement and manage intelligence programs while making it seem like an effortless endeavor. It can be anything but, for most organizations, so don't let those others fool you by making it look easy. There are dozens of... more
(design and creation being planned) The basics of branding products and services are similar. Branding your service-based offering, though, poses challenges greater than those faced by product-driven offerings. Services are intangible and each customer experience is unique. Even a small number of... more
(design and creation being planned) Competitive Intelligence (CI) is a powerful management tool for evaluating data and information about your competition and transforming it into intelligence. Using the intelligence properly, you can develop strategies that will anticipate your competitor’s moves... more
(design and creation being planned) Intelligence projects produce various key indices that measure information and intelligence aspects, but once obtained, which aspects should your organization focus on in order to impact revenues the most? Different intelligence aspects have different impacts on... more
