17-The BAM! Communication Method

Continuously improving your communication skills is vital to scaling your luxury real estate career. If people struggle to understand your point or have to ask clarification questions during a conversation, they may get annoyed. Being long-winded, or the opposite, providing too little detail, is perceived as indecisiveness or even incompetence, and will end up costing you credibility. 

In our modern world, with so much noise, so many channels, and information overload, it is easy to see why the Luxury Consumer appreciates easy to understand and concise communication. The concept we are going to talk about is called “BAM!”. Think about this exercise when you are communicating with others going forward. It’s not only for the Luxury Consumer, and it does not have to be used for every question you are asked. It is a reminder to review any communication and make sure you are being as thorough and effective as possible.  

A big part of your agent value is how well you communicate with others. Your level of skill with this will leave an impression, so make sure it is a good one. Being an effective communicator is one of the fastest ways to be noticed, and respected, by the Luxury Consumer and those accustomed to higher levels of professional service. It’s one more way to outperform your competition and increase your connection with potential clients.  

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