26-Creating Value Statements

In luxury real estate, differentiating yourself as an agent is an absolute necessity. You must be able to capture the attention of the Luxury Consumer, amplify your value, and create a compelling reason for them to want to work with you. 

Your “Value Statement” is exactly what it sounds like. It is a description of what defines your capabilities. The elements that make you distinctive. It is a messaging that is uniquely different from others. What sets you apart and showcases your special competencies. Take the Value Statement formula and start using it in all parts of your business. Develop one for buyers, one for sellers, one for prospects, and one for yourself. What is most important is that you push your Value Statements out to the world. 

A Value Statement is what draws people to you. It’s the “Attraction” part of marketing that produces incredible results. When you understand your distinct value and convey it to a targeted group in an intelligent way, you will capture that group’s attention. Using this will create a lasting effect on your business and provide another significant advantage over the competition.

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