Level:
Beginner
Category:
Luxury Real Estate
Being a Luxury Consumer is unto itself a “Lifestyle”. This demographic is not buying real estate to have shelter from the elements and a place to park their cars. They are seeking exclusivity; the ideal location, high-quality construction, affluent neighbors, unique architecture, and distinctive features and amenities. They are looking for the extraordinary. Real estate that will provide them with an unprecedented or improved lifestyle. To be successful at luxury real estate, you must learn the art of “Selling the Lifestyle”.
The Luxury Client can be spontaneous. They can afford to buy and sell, then buy and sell again. One thing to realize is this - no matter how big and beautiful their current home is, they may want to sell it and buy something else. Never make assumptions about what their thought process is. Some will buy and sell their primary home every few years out of boredom. Their satisfaction lies in the acquisition of something new, the creation process of re-designing, and the excitement of finding something else and then doing it all over again.
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